Jakarta as the nation’s capital and center of government which is oriented to public services, with development in multi sectors, it must be held with principle of sustainable development and environmental friendly.

The activity of strengthening businesses and product development for environmental friendly recycle products is one of the concrete steps of the Jakarta Government in encouraging community and their businesses involvement to improve environmental governance. This activity is also a means to facilitate marketing promotion and education in order all the parties can synergize and continue to remind the quality of businesses and environmental friendly recycle products as one of some solutions in handling environmental problem.  The recycle product business development is also to be one of solutions to increase community’s income and reduce unemployment in Jakarta.

To make the activity right on target and in accordance with the beneficiaries, the Jakarta Environmental Services has requested Pekerti as a Fair Trade organisation that corncerned with SMEs development and environmental stewardship to conduct a mapping survey on the community group that carry out recyle product business in Jakarta area.

The survey result shows that most of the group of recyle product business are facing the same problems. They still have lack of knowledge and skill on product design, quality, production capacity and market access. To overcome all those problems, Pekerti provide some recommendations to the Jakarta Environmental Services as the parties that most responsible for the community in Jakarta to do some trainings and technical assistance to improve skill and knowledge the group of recyle product business and also to provide market access.

Meanwhile to over come marketing problem of recycle product, it’s not only focus on the skill of producers who make the products, but also we should concern to the consumers. We should educate the consumers about recyced products and its advantages. We have to engage the consumers to love and preserve the environment by buying recycle products that can help enviromental preservation activities, while helping to increase income of the producers.

Meanwhile to over come marketing problem of recycle product, it’s not only focus on the skill of producers who make the products, but also we should concern to the consumers. We should educate the consumers about recyced products and its advantages. We have to engage the consumers to love and preserve the environment by buying recycle products that can help enviromental preservation activities, while helping to increase income of the producers.