As a Fair Trade leader in Indonesia, Pekerti continually promotes Fair Trade to help raise public awareness about the movement. A key activity for Pekerti each year is to celebrate World Fair Trade Day (WFTD) with various activities involving artisans and Pekerti employees.
For World Fair Trade Day 2012, Pekerti held a jewelry design competition – Fair Trade Design Competition. The competition was held on May 22, at the State University of Jakarta in collaboration with the Department of Fine Arts, Faculty of Languages and Arts. This competition was the first of a series events to help celebrate the 48th anniversary of the State University of Jakarta and World Fair Trade Day 2012.
The competition started with opening speech from Mr. Imam Pituduh, one of board members of Pekerti and welcoming speech from Mr. I Wayan Djana, head of fine art department. In addition to the design competition, Pekerti also made a presentation about Fair Trade to the participants who submitted directly by the director of Pekerti, Moch. Ichwani. By outlining the meaning of Fair Trade and principles of Fair Trade, the presentation give new insight to students about a different form of commerce and contribute more benefits for marginalized people.
20 fine art students and recent graduates, 85% of them women, participated in the competition. They were asked to design eco-friendly necklace and earrings using environmentally friendly raw materials such as natural fibber or recycled products.
We invited three juries to judge the design they are come from Pekerti, professional fashion expert and from freelance designer. After judging three winners were announced. Yunita Anggraini as the first champion, Dimas Yulianto second and Raden Awla Armya the third. Each winner received a certificate of appreciation and cash prize.
“That’s great if it is more frequently held competitions like this to be for more creative and also to spur the courage.” Didin, one alumnus who participated in the competition said.
“I am pleased with the competition, we can see the talent of the participants, they were able to visualize what is in their ideas. Then they should explore their creativity in designing jewelry. “Says Reni, one of the juries of the competition.
“I am very impressed with this competition, it’s a new experience for fine arts department and I became motivated to hone my skills to design jewelry.” Says Yunita Anggraini, the first winner.